Recent research on Immigration in New Zealand indicates that around 40% of the people living in Auckland are foreign-born. This is around two times more than the national average of 23%. It makes the country’s largest city one of the most multicultural places in the world today, ahead of cities such as London, New York and Toronto. Its diverse inhabitants are fueling the influence that Auckland has on the local culture, industry and politics. In the past New Zealand did very little regarding the country’s population diversity. The immigration policy was mainly oriented towards attracting people from British and Dutch origin. During the last 20 years however the country opened its borders for people of all nationalities which has resulted in a much more diversified ethnic profile of New Zealand. This has proven to be very advantageous for the international image and reputation of New Zealand.